Business Inteligence - What we do

What we do /Business Intelligence

Business Intelligence

Understand the key metrics that are impacting your business so you can take positive action

01What is BI?

02Why build BI?

03Building BI with Changing Digital

What is Business Intelligence?

What is Business Intelligence?

Business Intelligence (BI) is the art and science of turning raw data into meaningful insights that help you make more informed decisions. It involves collecting, organising, and analysing data from multiple sources to gain a better understanding of business operations, identify trends and patterns, and improve performance. Data is being produced at an unprecedented rate in today's fast-paced business environment, so BI is more important than ever. With the right tools and strategies, businesses can harness the power of their data to drive growth, increase efficiency, and gain a competitive edge.

Why invest in Business Intelligence?

6 reasons to start building BI

There are many compelling reasons to invest in Business Intelligence. Here’s 6 to consider:

Deeper insights

Understand how your business is performing in real-time and identify key improvement areas where you can take corrective action.

Data-driven decisions

Decisions based on facts, rather than assumptions or guesswork, reduce risk and lead to better outcomes.

Increase revenue

Understand the key drivers of your business, and identify and capitalise on new opportunities for growth.

Improve efficiency

Streamline your operations, reduce costs, and optimise your resources to focus on growth.

Enhance customer experience

Increase brand loyalty from happier customers by making experiences relevant to their needs and preferences.

Stay ahead of the competition

Leverage insights in market trends, customer behaviour, and industry best practices to make better decisions.

Maximise opportunities for business growth with real-time insights. Make decisions based on data, and easily track them so you can quickly pivot when you see things working or not working. BI is the ultimate tool for fast-tracking your business.

Building BI with Changing Digital

We’ve done it

Our team’s built BI for many clients. We know what success looks like. And we know what failure looks like too. We know when to build, and when not to. We understand that it’s strategy first, project management second, and design & engineering third. We’ll help you pull your strategy together, and make sure you’re building towards ROI. Not just building for the sake of building.

Some rules we live by:

If there’s no clear market need, we stop.
If we can purchase affordable tools from vendors, we do.
If quality, maintainable, open source code is available, we’ll use it.
We only build custom code that delivers unique business value for your organisation.

The Innovation Loops™ framework

After 100,000s of hours building platforms, we designed our Innovation Loops™ methodology so you can strategise, plan & execute tech projects more effectively. From the earliest stages of planning, through to post launch support and development, this proven methodology is our guide to making sure your project gets delivered on time and on budget, as a tangible value-add to your end-users and stakeholders.

BI tools

The BI landscape is constantly advancing so we’re always looking out for interesting new trends and tools. Right now, we’re fans of Looker and Looker Studio, and getting more meaningful insights from project and productivity tools like ClickUp and Jira. Advances in AI, cloud computing and data processing are making BI more affordable for organisations of all sizes.

Some tools we like: