Marketing Platforms
Deliver new business opportunities and revenue growth with digital marketing infrastructure
What we do /Marketing Platforms
01What is a Marketing Platform?
02Why build Marketing Platforms?
03Building Marketing Platforms with Changing Digital
What is a Marketing Platform?
What is a Marketing Platform?
What is a Marketing Platform?
A Marketing Platform is more than your typical ‘brochureware’ website. It is the face of your business, seamlessly integrated with the back end. Designed with persuasive copy and conversion-driven funnels, while built to manage customer data and optimise results. They include your CRM, content management, marketing automation, targeting, analytics, and optimisation tools. It can be a challenge working across multiple channels. Building brand awareness, capturing attention, convey value, nurture leads, optimise for conversions and upsell. A Marketing Platform is key to accomplishing all of this.
Why build Marketing Platforms?
6 reasons to start building a Marketing PlatformThere are many compelling reasons to build a Marketing Platform. Here’s 6 to consider:
Get organised
Lay the foundations of your strategy, so you can execute with feedback loops across all your marketing activities.
Generate leads
Attract and convert leads by systemising your sales and marketing activities into repeatable acquisition models.
Project your brand
Design a unique feel and become instantly recognisable to your audience, building brand affinity and loyalty.
Connect your tools
Connecting your CRM, CMS, marketing automation tools and more means less manual work, and better data and insights.
Know what works
Continually analyse, experiment and adapt to optimise your activities to deliver the best results.
Grow without limits
With a highly scalable platform, you can grow your marketing efforts without worrying about hitting a wall.
Give your sales and marketing teams a greater chance of success with the speed and convenience of an integrated Marketing Platform. Give your team the tools they deserve, so they can focus on the activities that matter most.
Contact us
Building Marketing Platforms with Changing Digital
We’ve done it
Our team’s built Marketing Platforms across many industries. We know what success looks like. And we know what failure looks like too. We know when to build, and when not to. We understand that it’s strategy first, project management second, and design & engineering third. We’ll help you pull your strategy together, and make sure you’re building towards ROI. Not just building for the sake of building.Some rules we live by:
- If there’s no clear market need, we stop
- If we can purchase affordable tools from vendors, we do.
- If quality, maintainable, open source code is available, we’ll use it.
- We only build custom code that delivers unique business value for your organisation.
The Innovation Loops™ framework
After 100,000s of hours building platforms, we designed our Innovation Loops™ methodology so you can strategise, plan & execute tech projects more effectively. From the earliest stages of planning, through to post launch support and development, this proven methodology is our guide to making sure your project gets delivered on time and on budget, as a tangible value-add to your end-users and stakeholders.Marketing platforms tools
The landscape is constantly evolving so we’re always looking out for interesting new tools and frameworks. Right now, we’re fans of Figma, JavaScript, multi-cloud, no-code, and leveraging AI to accelerate development and delivery. Best-of-breed solutions save months of development at a much lower price-point than custom development.
Some tools we like:
ASK US ABOUT Marketing Platforms
Speak with us about your project
Building platforms is what we do. To discuss a project with us, fill out the form below and a member of our team will be in touch.
